Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots
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This is TVNewser’s basic cable network ranker and cable news report for the week of May 4, 2026. CNN stood out from its peers as it was the only cable news network to record week-to-week growth in total viewers and the Adults 25-54 demo during primetime. Meanwhile, Fox News remained the most-watched news network in
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To celebrate the countdown to Spider-Man: Brand New Day, fans have been blessed with a flurry of posters, giving a sneak peek at what’s to come. The latest design finally gives us a look at unmasked leading man Tom Holland (or the bottom half of his face, at least), and while many were swept up
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Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI features on Google Search,” expands Google’s prior AI features documentation published in 2025. The earlier page explains how AI features work, how inclusion is controlled,
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For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search Is Changing B2B Content Strategy.” Instead
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I’ve always been obsessed with cities because of my architectural background ? how infrastructure, people, chaos, and memory shape each other. Instead of documenting places literally, I wanted to merge them into emotional environments where different cultures and visual rhythms coexist in one space. Some parts were originally made for editorial and commercial commissions, others
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Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt
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Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s sports. Ally Bank’s chief marketing and PR officer Andrea Brimmer is one of those marketers. Back in 2022, the bank
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Foundations Foundational rituals are personal, often idiosyncratic and shaped around the realities of your life. For some, it might be morning pages, as Julia Cameron suggests in The Artist’s Way, for others, it might be a daily walk, a way of structuring your morning, a series of physical stretches that gets you into a certain
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When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more
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Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of Amazon and Walmart—the two biggest retail media players—because both are harnessing their smart TV infrastructure. Amazon has pitched TV
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Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer need to build custom channel groups with regex patterns to separate AI assistant visits from referrals. Until now, all AI chatbot traffic landed in the
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The reality of modern analytics is that a significant portion of your revenue often hides behind a “direct” label or remains entirely unattributed. At the May 2026 MarTech Conference, marketing and analytics leaders gathered to tackle this head on, shifting the conversation from the hunt for “perfect” data to the creation of a reliable “confidence
Read MoreA curated series of illustrations capturing the timeless soul of Paris. From the morning stillness of the Luxembourg Garden to the modern lines of the Louvre Pyramid, this collection explores the city’s iconic landmarks and hidden perspectives. Journey through the vibrant atmospheres of Montmartre viewed from the Buttes-Chaumont, the architectural elegance of Le Grand Palais,
Read MoreTL; DR As AI becomes the primary interface for information dissemination, visibility is no longer about rankings or reach. It is primarily about being included in trusted, AI-curated outputs. This article looks at Gartner’s latest communications predictions through that lens and connects them to the PESO Model® Operating System, arguing that the role of communications
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Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in. Not only the distinction between what is a factor, and what is a correlation, especially given a lot of studies in SEO and AI are
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AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to AI agents in ad buying
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Something Stoëmp specialises in, in-house, is strategy, making the research stage in a project not simply a way to gain visual inspiration for the identities they shape as a studio, but a more lengthy investigation into why a brand or organisation exists, what it wants to say and who it’s speaking to. Alongside its director
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Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into a new software lineup. The reconfiguration and rebranding caught users by surprise, leading to confusion and significant online backlash against Liquid Web across social media. A Dynamic WordPress Facebook group admin started a discussion about
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Stratacache, a company that sells in-store digital screens to retailers, is liquidating the U.K. arm of its business. The process includes Stratacache U.K. as well as its company PRN U.K., according to public records. The filings indicate that both Stratacache U.K. and PRN U.K. will close, selling off assets to pay creditors. The companies’ creditors
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