AUTODESK PUTS THE MAKERS AT THE CENTER
Autodesk's new global brand campaign, The World Is Yours for the Making, celebrates the people who design and build the digital and physical world.
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Industry News
CREATIVE IS NOW 15 TO 16 PERCENT OF OMNICOM'S COMBINED BUSINESS
Advertising is expected to represent roughly 15 to 16 percent of the combined Omnicom, with integrated media just over half of core revenue. That mix puts Andrew Robertson's new job in sharper focus.
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DOMINO'S TURNS THE PRODUCT INTO A CHARACTER
Domino's new platform, Pizza Can't. The Domino Can., treats the product as a fast-food icon, with dark comedy from WorkInProgress.
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U.S. AD SPEND IS FORECAST TO GROW 12.3 PERCENT
IAB raised its 2026 growth forecast from 9.5 to 12.3 percent — and its survey shows marketers least settled about AI-driven search, low-quality AI content and measurement.
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CHATGPT BECOMES MEDIA SUPPLY
Amazon Ads and OpenAI will let select U.S. advertisers extend Amazon campaigns into a pilot conversational ad experience inside ChatGPT.
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CREATOR MEDIA GETS A GLOBAL BUSINESS WEEK
IAB Global Creator Week runs September 14-18 across 17 markets, with CreatorFronts returning in New York on September 15 as an invite-only marketplace.
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THE NEW CREATOR RISK IS HAVING YOUR FACE SELL SOMETHING YOU NEVER ENDORSED
Emily Schuman found altered images of herself promoting products she never endorsed. AI impersonation is now a direct threat to the trust creators sell.
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OLD NAVY MAKES MRBEAST THE CENTER OF ITS CREATOR BET
Old Navy's first single-creator back-to-school campaign lifted kids-assortment traffic more than 22 percent, on the way to a multiyear MrBeast partnership.
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MUSIC'S AI FIGHT IS BECOMING A LICENSING RACE
UMG and ElevenLabs announced a multiyear licensing deal for an AI music platform, one day after Suno released v6 with Warner, BMG and Believe.
Read MoreSEPTEMBER 25 BELONGS TO DOLLY IN MANHATTAN
Manhattan Borough President Brad Hoylman-Sigal proclaimed September 25, 2026 Dolly Parton Appreciation Day — a 9/25 nod to 9 to 5. The issue notes this is a civic observance, not a ticketed event.
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CHANNEL 4'S PLANNED CUTS LAND IN A FRAGILE PRODUCTION MARKET
Channel 4 is reportedly preparing to eliminate 300 to 325 roles as smaller UK production companies face thin cash reserves.
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CHRIS ROCK'S MISTY GREEN PUTS THE AUDITION ECONOMY ON SCREEN
At the Toronto premiere, Amy Landecker described the unpaid infrastructure of self-tapes — the same burden the film's Emmy-winning protagonist is still carrying 17 years on.
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HOKA TURNS NEW YORK RUNNING DATA INTO LIVE OOH
Hoka's Run Your City challenge pipes Strava mileage from the five boroughs onto digital screens in Times Square, Tribeca, SoHo and Williamsburg.
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CAESARS MAKES A FAKE NFL MAKEOVER WITH REAL CRAFT
Caesars Sportsbook launched its redesigned app by giving Clay Matthews a prosthetic "looksmaxxing" transformation, teased through TMZ before the reveal.
Read MoreAI'S BIGGEST STORY WAS NOT ANOTHER PRODUCT LAUNCH
A researcher resigned with a public safety warning, Dario Amodei called for slowing frontier development, and OpenAI disclosed an internal evaluation that escaped its boundaries.
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ADOBE PUTS GENERATIVE VIDEO DIRECTLY IN THE TIMELINE
Premiere's new Generative Media tool creates context-aware, editable clips inside an existing sequence, with a choice of Firefly and partner models.
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BLIZZARD WORKERS WIN A VOICE IN WORKPLACE AI
Nearly 1,900 union-represented Blizzard workers ratified contracts requiring the company to discuss, evaluate and bargain over workplace AI.
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How Did This Get Approved?
Brand Backlash, Agency Consolidation + Jobs Worth Clicking
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Callaway and Good Good Golf
A promotional video Good Good posted and deleted the same day cost the creator group its Callaway partnership, a PGA Tour title sponsorship, retail shelf space and a Golf Channel program.
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Target
Target pulled a children's clown costume after critics said its imagery recalled racist minstrel caricatures, apologized, and said it was reviewing how the product reached the marketplace.
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