Amid the hype and dire warnings about AI creating a “Frankenstein’s monster,” one of the most tangible shifts marketers face today is the rapid transformation of B2B buying behavior. Deep research tools like OpenAI and Perplexity allow buyers to circumvent traditional processes, streamlining decision-making in ways that render old sales funnels obsolete. TrustInsight.AI co-founder and
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With its flexible node-based procedural approach, Houdini retains a strong place in our pick of the best 3D Modelling software. It’s highly regarded for CG work, and now we have new pipelines to make things easier. SideFX has released guides to the tools it developed for its latest tech demo, Project Elderwood. They include a
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New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily
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Today’s column was supposed to be an upfront marketplace wrap-up story — but the reality is, the market continues to trudge along, heading to the muggy summer’s cauldron called August. Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.
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LABASAD has opened applications for its October/November 2025 intake. With a new academic year, the digital school aims to continue it’s mission of making creative education ever more accessible and contemporary – solidifying itself as an institution of our digital age. As such, LABASAD offers over 30 online master’s programmes – available in both Spanish
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In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website images. While CSS background images can enhance visual design, they’re invisible to Google Image Search. This could lead to missed opportunities in image indexing and search visibility. Here’s what Google’s Search Advocates advise. The CSS
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Actor, director, host, producer and writer Joe Manganiello is joining NBCUniversal Local’s Clear The Shelters nationwide pet adoption and donation campaign this August. As part of his role, he’ll serve as a campaign spokesperson and host of the annual the Clear The Shelters TV special debuting on NBC stations nationwide on August 8. Clear The Shelters is returning for its 11th
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From its glossy campaigns to its patriotic name, clothing brand American Eagle is a physical manifestation of Americanism, so who better to represent it than All-American it girl, Sydney Sweeney? In a recent ad, Sweeney appeared in a (seemingly innocuous) denim campaign, but some critics speculated that a more sinister undertone lay beneath. While there’s
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You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While
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Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools for content, personalization and automation, alongside first-party data solutions to meet rising privacy expectations. Yet despite this momentum, many organizations struggle to
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Our São Paulo correspondent speaks to the creative team behind the legend’s innovative final tour, about visualising his daring yet emotive music and messages.
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I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit remains the foundation of my optimization workflow. These tools show you exactly what Google considers important, and that offers invaluable insights you can’t get anywhere else. Let me walk you through the five Google tools
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On Aerie’s TikTok, where it has 292,000 followers, content filmed in-store is posted regularly. It’s part of a series called “Associate Picks,” through which the retailer features its associates’ latest favorite products. “We pretty much give them the mic and ask them to tell us about the new arrivals,” said Stacey McCormick, Aerie’s CMO. “She’ll
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The Castlevania franchise is breaking the curse of video game adaptations, with the second season of Castlevania: Nocturne winning a positive reception on Netflix. Animated by Powerhouse Animation Studios, the series passes the Belmont family demon-killing business on to the next generation, set during the time of the French Revolution where vampires attempt to lead
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Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears to use Google’s search results as a fallback for web pages that it cannot access or that are not yet indexed on Bing. According to Aleyda: I’ve run a simple but straightforward to follow test
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The 7 p.m. ET edition of Fox News’ The Big Weekend Show was the night’s most-watched program in total viewers. The 5 p.m. ET hour was the peak hour over at CNN and MSNBC as CNN Newsroom with Jessica Dean and PoliticsNation with Al Sharpton led the way for their respective networks in total viewers.
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Luca Bjørnsten makes art that looks like it completely fits with his Instagram username: Nugget Brain. You’d find it hard to believe Luca was born, raised and currently based in Copenhagen given his large output of fluorescent and gleefully childish paintings depict vaporwaved Florida beachscapes. But Luca’s paintings stretch further than mere geography, and become
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Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather than showing readers how those features will make a genuine difference in their lives. As a result, they are left to fill in the gaps themselves, often choosing to skim and move on rather than
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Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. What I found surprised me. It wasn’t about automating work. It was about surfacing research, case studies and trends
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Calling all students: whether you’re back to school or off to college – I’ve found 3 pretty sweet deals on creative laptops that I’d definitely buy if I were still a photography student (I graduated almost 4 years ago, yikes). I know how tough it can be to find tech on a budget, so all
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