Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language between emotion and evidence, brand expression and business outcome. Thanks to advances in AI, that language is finally emerging — making it possible
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So the first task is going to be regaining your confidence. Knowing you have value to add, irrespective of your recent experience. The way you describe the past few years sounds tumultuous, but there will be positives to draw. You’ll need to reframe how you feel about it before you begin reaching out. If you
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OpenAI’s ChatGPT is on pace to reach 700 million weekly active users, according to a statement this week from Nick Turley, VP and head of the ChatGPT app. The milestone marks a sharp increase from 500 million in March and represents a fourfold jump compared to the same time last year. Turley shared the update
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Talk to any expert in the AI field, and they’ll tell you that the agentic web is coming. It’s a vision of the internet where AI agents make decisions and perform tasks on behalf of users. But that means websites may need to be refitted so that they’re easily understood by AI. That’s where Model
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Cloudflare announced that they delisted Perplexity’s crawler as a verified bot and are now actively blocking Perplexity and all of its stealth bots from crawling websites. Cloudflare acted in response to multiple user complaints against Perplexity related to violations of robots.txt protocols, and a subsequent investigation revealed that Perplexity was using aggressive rogue bot tactics
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The jury behind the Nielsen v. HyphaMetrics lawsuit reached a verdict Friday, finding HyphaMetrics not guilty of infringing on a pair of Nielsen’s patents. Nielsen, a measurement and adtech giant, previously filed two lawsuits against HyphaMetrics, a competitor in the measurement and data space. One of the lawsuits came in February 2023, and another came
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You’ve probably seen the headlines like: “AI will kill SEO,” “AI will replace marketing roles,” or the latest panic: “Is your digital marketing job safe?” Well, maybe not those exact headlines, but you get the idea, and I’m sure you have seen something similar. Let’s clear something up: AI is not making SEO irrelevant. It’s
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Let’s be clear – this is our choice. We can be proactive and take some risks, or not. This is the big bang theory: BANG. AI promises untold, unimaginable increases in efficiency BANG. All eyes and money turn to AI with profound optimism BANG. AI introduces us to its agentic minions (who never sleep or
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Procreate on iPad isn’t just easy to use, it’s been crafted for artists, by artists. With silky-smooth Apple Pencil support, intuitive gesture controls, and the kind of real-time responsiveness that desktop apps can only dream of, this pocket-sized powerhouse is more than just one of the best drawing apps on iPad. To help you get
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As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO strategies and tactics, you need to be visible in AI-powered search and answer engines. Showing the value of SEO in this new world means
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If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. Be it programmatic investment or media mix modeling, be it current analytics to even AI adaptation to their needs, the gap
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The Parisian artist Antwan Horfee has been collecting and curating for 15 years. His mind seems naturally suited to collection, bringing together worlds of cultural ethnographies with his unique methods. While he says he used to have a tendency towards distraction which made focusing difficult, there was a silver lining: “When I started to be
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Bill Hunt is a true pioneer in the industry, with more than 25 years of experience working on the websites of some of the largest multinationals. Having built two large digital/search agencies, one of which was acquired by Ogilvy, Bill has now moved into consulting focused on repositioning search to leverage marketing for shareholder growth.
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Fox News finished primetime with barely 3 million viewers, as the summer doldrums and a slower news cycle affected cable news viewership. MSNBC finished in second place in total viewers and in the primetime Adults 25-54 demo. CNN finished as the No. 2 network in the demo during total day. 25-54 Demographic (Live+SD x 1,000)
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In this workshop, I’ll guide you through my character creation process, from drawing the initial sketch to finalising the rendered artwork. We’ll start by exploring different poses to find the most dynamic and engaging silhouette, and then refine our sketch, with the focus on clear, expressive line work that helps to convey personality and movement.
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Reddit is investing heavily in search, with CEO Steve Huffman announcing plans to position the platform as a destination for people seeking answers online. In its Q2 shareholder letter, Reddit revealed that more than 70 million people now use its on-platform search each week. Its AI-powered Reddit Answers feature is also gaining traction, reaching 6
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In many organizations, decisions are made in boardrooms, far removed from the customer’s reality. Metrics are dissected. Dashboards are studied. Yet somehow, the real customer experience gets overlooked or misrepresented. That’s where a customer immersion program changes everything. It’s not another survey. It’s not a persona profile. It’s about understanding the customer’s day-to-day experience —
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You’re still doing amazing. By the sounds of it, you’re doing a lot. Not only does it seem like you’re great at your day job, but you also have a passion in music that aligns and clearly brings you joy. That is already a big win. There’s a few things I’d suggest. How much of
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Google recently fixed a bug that enabled anyone to anonymously use an official Google tool to remove any URL from Google search and get away with it. The tool had the potential to be used to devastate competitor rankings by removing their URLs completely from Google’s index. The bug was known by Google since 2023
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American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming. Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture wars with the kind of casual confidence that suggests senior marketers are still underestimating how combustible “just another campaign” can be. In this
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