Most of what gets written about AI and marketing this year reads like a warning label. Two new reports published this month make the opposite case: AI is unlocking inventory and content opportunities that were previously invisible or undervalued, and there’s now data to prove it. One comes from the video advertising side. The other
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Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If anything, they were being candid. They’d spent the week running from meeting to meeting and couldn’t point to a single
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Blake Byun is a freelance Illustrator from South Korea with a deep passion for bringing characters to life. Her focus is on creating narrative-driven illustrations with dramatic lighting and dynamic compositions using Photoshop (see our guides to the best digital art software and the best drawing tablets. Below, Blake talks us through four examples of
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Google’s VP of Search, Liz Reid, sat down for an interview where she talked about the relationship between Google and publishers. When asked what the new rules are for showing up in AI search, she said that publishers need to publish content that people actually want to read. Google Says Publisher Traffic Loss Is Not
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This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understanding a real-time mindset. During an ADWEEK House Cannes Lions panel co-hosted with Seedtag, industry leaders discussed how to look beyond static data points to capture the fleeting emotions, immediate motivations, and
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Work.out is a modern and dynamic sports coaching company made up of 5 passionate professionals. Brand identity : Logotype, Characters design, Stationary (Business cards, Letterhead, envelope), Wrapping paper & Package Packaging for the 5 products : L-Glutamine & Protein packs, Drive+, Punch +, Avea +, Boost+, Gh+, Can Packaging Design Motion design : Advertising animation
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Google Search is becoming an agent manager. Sundar Pichai said it plainly across two interviews this spring: “A lot of what are information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” One week later, at Google Marketing Live 2026, Nick Fox, the SVP who oversees Search, Ads, and
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One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my Honors Marketing students at the University of Missouri-St. Louis. This semester was no exception, with students creating marketing plans for organizations across fintech, healthcare, retail, and manufacturing. As
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The Madrid-based graphic designer David Heofs sits at an interesting creative crossroads, straddling both graphic design and production. In 2010, he founded Bandiz, a creative studio dedicated to contemporary music, producing films, music videos and commercial work alongside graphic design within the same space – be it album artwork, posters or artist identities. Mirroring the
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Google has moved “computer use” from a specialized model into Google Gemini 3.5 Flash, making agent-style control of browsers, apps, and desktop workflows a built-in capability instead of a separate product. That means Gemini can now see and interact with user interfaces, reason about what’s on a computer screen, and take direct actions. A Google
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Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans. In the past week, iHeartMedia has expanded its relationship with Amazon Ads to resell inventory across Twitch, Amazon Music, Fire
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Over the past decade, anti-design has slowly been creeping its way back into fashion. After a wave of minimalism arrived in response to the vibrant, chaotic nature of 90s/00s design, the creative world soon grew bored of its white space and Helvetica, prompting a counter-movement of imperfect design. But why are brands continuing to embrace
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Google’s John Mueller responded to a question about whether Google’s search quality principles will change as AI agents increasingly browse websites on behalf of users. The answer may matter more to site owners than it first appears. Question About Agentic Browsers And Search Quality Principles An SEO asked Mueller on Bluesky whether Google’s guidance around
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This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with GroundTruth, Will Lee, CEO of ADWEEK, sat down with Rosie O’Meara, CEO of GroundTruth, and Katie Comerford, president of commerce and transformation at Horizon Media,
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Google started rolling out the June spam update, the second of the year. It enforces documented spam policies, and one of those policies now covers more ground than it once did. Google’s spam rules treat attempts to “manipulate generative AI responses” in Search as a violation, and that’s one of the policies the update is
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For years, marketers treated automation as the answer to growing content demands. Build enough rules into your workflows, and the system could handle the rest. AI is proving that’s not true. According to Bynder’s “State of DAM Report 2026,” 93% of enterprise organizations face content challenges that their existing rules-based automation can’t solve. The biggest
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Ibeyi are the coolest twin sister music duo filling everyone’s ears with an etherial fusion of alternative R&B sounds and Afro-Cuban jazz. The double act, Lisa-Kaindé Diaz and Naomi Diaz, have released three albums to date Spell 31 (2022), Ash (2017) and Ibeyi (2015) and today the pair have just dropped their fourth: Offering. This
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Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used today. Thirty Years Of SEO Clay was among the cohort of SEOs who were learning and applying the art of optimization
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Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. Back in 2025, Unilever put the industry on notice after announcing its plans to spend half of its media budget on social channels and increase
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If you’re an editor of any kind, you need a TourBox Elite custom control pad. This creative tool can revolutionise your workflow and is essentially a cheat code for accessing software shortcuts to have every function at your fingertips. If you only cave into one deal this Prime Day, let it be this. TourBox is
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