UM becomes Mark Anthony Brands' global media agency of record

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Estimated annual spending in $110 million. The appointment followed a review managed by MediaSense. Read the whole story

• by Fern Siegel

The marketing agency handles brand activations for Uber, Gap and Dunkin'. Read the whole story

• by Fern Siegel

The spot compares the club to the city, both are fast and expressive. Read the whole story

• COMMENTARY

by Kristina Canada, Op-Ed Contributor

What separates useful AI outputs from misleading ones is everything wrapped around them: what the tool is trained to know, the question it's asked … Read the whole story

• by Rob Williams

Dentsu says commerce media has reached a point where operational competence supersedes growth. Read the whole story

• by Sarah Mahoney

The Unilever brand's hyperlocal campaign adds heatwave nicknames to the "Here for the sweat" umbrella. Read the whole story

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COMMENTARY

by Laurie Sullivan, Staff Writer

AI has lowered the cost of faking a click, an install or a conversion, and invalid traffic has become more sophisticated and more difficult … Read the whole story

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by Fern Siegel

Dr. Rick still tries to stop patients from turning into their parents. Read the whole story