The next era of ABM is strategy-led and AI-enabled

The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has matured, a new reality has emerged: execution complexity, organizational inertia and outdated success metrics continue to undermine the outcomes ABM is designed to deliver. Two

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Published by martech.org