Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

As the holding companies suck up or build more ad tech, including AI-powered data curation — look no further than Publicis’ recent $2.2 billion acquisition of LiveRamp — independents find themselves in a position of not being able to afford the same kinds of investments. But they want to stay as relevant and up to

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Published by digiday.com