How Perplexity’s new revenue model works

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through Perplexity’s AI-powered web browser Comet. The company created the new model based on feedback from publishers that are already part of

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Published by digiday.com