How generative AI ups the stakes for brand safety

The speed at which marketers are adopting AI-powered tools is moving faster than rules and regulations can keep up. Inadvertently or not — the ad industry at-large has put concerns over intellectual property, brand misuse and other long-term risks in the rearview as it chases speed and scale. Brands and agencies are rapidly adopting AI tools

Read the full article

Published by digiday.com