Google’s Mueller Explains How AI Search Impressions Get Counted

June 25, 2026

Google’s Mueller Explains How AI Search Impressions Get Counted

John Mueller, a Google Search Advocate, explained in a reply on Bluesky that Google’s new Search Console generative AI report counts impressions in response to a question about what’s recorded when a site appears in AI Overviews and AI Mode. This question is relevant for anyone reviewing the new report and questioning why their impression

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Published by searchenginejournal.com

Google’s Mueller Explains How AI Search Impressions Get Counted | The Gradient