Associate Director, Brand PR

Advance Kraft Heinz's North American brand PR and communications strategy, ensuring alignment to business priorities, brand growth objectives, and long-term equity building Spearhead earned media efforts for North American brands, partnering closely with marketing, creative, legal and agency teams to design and execute high-impact communications campaigns that drive awareness, cultural relevance, brand affinity and measurable business outcomes including consideration and purchase intent Serve as an internal culture intelligence function, identifying and shaping culturally relevant narratives that connect brand purpose to consumer moments Act as a strategic advisor and thought partner to brand, marketing and executive leadership teams - shaping early-stage thinking on brand decisions, communications implications and reputational impact Provide proactive counsel on cultural risk, opportunity spaces and reputational implications of brand, product and marketing decisions Build and maintain strong relationships with agenda-setting media to ensure consistent brand presence in relevant conversations Manage external PR agencies, setting clear strategy, expectations, and performance metrics Ensure that all communications and activity reflect the Company's core values and advance Kraft Heinz's business strategy Operate as a key connector across the organization, ensuring brand PR is embedded early in planning cycles and fully integrated across marketing and creative functions Ability to quickly assess complex situations and make sound decisions Strong instinct for what is - and isn't - a story, with a clear understanding of reputational risk vs. opportunity Comfort making decisions with incomplete information Confident, credible advisor to senior leaders; able to challenge constructively and influence decisions Naturally curious with a sharp editorial mindset Deep interest in culture, media and how attention shifts Strong understanding of how earned media influences the information large language models learn from and surface in responses